EFFORTLESS STYLE FOR THE SEASON AHEAD

I choose every piece with one real woman in mind. The one who wants to feel like herself again. Dresses that skim instead of cling, fabric that survives a suitcase, styles that feel like you. Never matronly, never trying too hard.

For the season ahead, everything is 60% off. The more you love, the more you save:

2 items = 15% extra off
3 items = 20% extra off
4 items = 25% extra off 

Each piece is made in small batches, so once your size sells out it is gone. Your savings apply automatically when you checkout.

With love, Clara

142 products

LOVED BY OUR CUSTOMERS

Y'all, this dress is EVERYTHING. I'm 63 and was nervous about the print. I usually play it safe with solids, but the second I put it on my husband said "now THAT's the dress." Wore it to my granddaughter's first communion and got stopped three times in the church parking lot. Light enough for our Florida summers but forgiving in the places I need it to be. Ordered the medium, I'm 5'5" and 155 lbs. Two more already in my cart!

Cheryl M.- Sarasota, FL

Bought these pants for our anniversary trip to Maui and ended up wearing them on the plane, to dinner, AND on a sunset cruise. They do not wrinkle. I tested this on purpose and they came out of my suitcase looking better than when they went in. The wide leg is actually flattering on my shape at 61, which I did not expect. Paired with the matching tank in the same color family. My only note: the waistband runs a touch tight, so if you're between sizes I'd go up.

Janet R.- Naples, FL

What a treat to open this package. I've been searching for a dress for my niece's wedding up in Mendocino that wasn't too dressy, too casual, or too "mother of the bride," and this one is just right. The teal with the coral flowers caught my eye online but the fabric is honestly nicer in person than the photos show. I'm 67 and at this point in life I want clothes that feel good AND make me feel pretty. This does both. Thank you, Clara. You have a customer for life.

Marlene P.- Carmel, CA

I'm 58 and honestly stopped wearing maxi dresses after menopause because nothing ever fit right anymore. This one changed my mind. The cut skims instead of clings, and the little tassel detail is darling without feeling too young for me. Took it to Hilton Head last weekend and three different women at brunch asked where I got it. Washed it on cold, hung to dry, still looks brand new. Worth every penny, and I do not say that lightly.

Diane K.- Charleston, SC

Ordered the cardigan and the floral blouse together and they showed up in 4 days, which honestly surprised me. The coral is the prettiest shade. Not too pink, not too orange, just that perfect Arizona sunset color. I'm 59 and it is HARD to find tops that aren't either matronly or trying way too hard to look young, and Clara California somehow nails it. This is me heading out to lunch with the girls. Already telling my sister in San Diego to order the same set.

Linda B.- Scottsdale, AZ